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Steven Pinker, the bestselling author of The Language Instinct, deploys his gift for explaining big ideas in The Sense of Style - an entertaining writing guide for the 21st century What is the secret of good prose? Does writing well even matter in an age of instant communication? Should we care? In this funny, thoughtful book about the modern art of writing, Steven Pinker shows us why we all need a sense of style. More than ever before, the currency of our social and cultural lives is the written word, from Twitter and texting to blogs, e-readers and old-fashioned books. But most style guides fail to prepare people for the challenges of writing in the 21st century, portraying it as a minefield of grievous errors rather than a form of pleasurable mastery. They fail to deal with an inescapable fact about language: it changes over time, adapted by millions of writers and speakers to their needs. Confusing changes in the world with moral decline, every generation believes the kids today are degrading society and taking language with it. A guide for the new millennium, writes Steven Pinker, has to be different. Drawing on the latest research in linguistics and cognitive science, Steven Pinker replaces the recycled dogma of previous style guides with reason and evidence. This thinking person's guide to good writing shows why style still matters: in communicating effectively, in enhancing the spread of ideas, in earning a reader's trust and, not least, in adding beauty to the world. Eye-opening, mind-expanding and cheerful, The Sense of Style shows that good style is part of what it means to be human.

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RUR 805

Steven Pinker, the bestselling author of The Language Instinct, deploys his gift for explaining big ideas in The Sense of Style - an entertaining writing guide for the 21st century What is the secret of good prose? Does writing well even matter in an age of instant communication? Should we care? In this funny, thoughtful book about the modern art of writing, Steven Pinker shows us why we all need a sense of style. More than ever before, the currency of our social and cultural lives is the written word, from Twitter and texting to blogs, e-readers and old-fashioned books. But most style guides fail to prepare people for the challenges of writing in the 21st century, portraying it as a minefield of grievous errors rather than a form of pleasurable mastery. They fail to deal with an inescapable fact about language: it changes over time, adapted by millions of writers and speakers to their needs. Confusing changes in the world with moral decline, every generation believes the kids today are degrading society and taking language with it. A guide for the new millennium, writes Steven Pinker, has to be different. Drawing on the latest research in linguistics and cognitive science, Steven Pinker replaces the recycled dogma of previous style guides with reason and evidence. This thinking person's guide to good writing shows why style still matters: in communicating effectively, in enhancing the spread of ideas, in earning a reader's trust and, not least, in adding beauty to the world. Eye-opening, mind-expanding and cheerful, The Sense of Style shows that good style is part of what it means to be human.

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"Charming and erudite, from the author of Rationality and Enlightenment Now, The wit and insight and clarity he brings . . . is what makes this book such a gem." --Time.com Why is so much writing so bad, and how can we make it better? Is the English language being corrupted by texting and social media? Do the kids today even care about good writing--and why should we care? From the author of The Better Angels of Our Nature and Enlightenment Now. In this entertaining and eminently practical book, the cognitive scientist, dictionary consultant, and New York Times-bestselling author Steven Pinker rethinks the usage guide for the twenty-first century. Using examples of great and gruesome modern prose while avoiding the scolding tone and Spartan tastes of the classic manuals, he shows how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right. The Sense of Style is for writers of all kinds, and for readers who are interested in letters and literature and are curious about the ways in which the sciences of mind can illuminate how language works at its best.

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"Charming and erudite, from the author of Rationality and Enlightenment Now, The wit and insight and clarity he brings . . . is what makes this book such a gem." --Time.com Why is so much writing so bad, and how can we make it better? Is the English language being corrupted by texting and social media? Do the kids today even care about good writing--and why should we care? From the author of The Better Angels of Our Nature and Enlightenment Now. In this entertaining and eminently practical book, the cognitive scientist, dictionary consultant, and New York Times-bestselling author Steven Pinker rethinks the usage guide for the twenty-first century. Using examples of great and gruesome modern prose while avoiding the scolding tone and Spartan tastes of the classic manuals, he shows how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right. The Sense of Style is for writers of all kinds, and for readers who are interested in letters and literature and are curious about the ways in which the sciences of mind can illuminate how language works at its best.

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In NOW FOR THEN, guru of the digital age Ben Hammersley gives us the essential guide to the things we need to know for life in the 21st century.

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In NOW FOR THEN, guru of the digital age Ben Hammersley gives us the essential guide to the things we need to know for life in the 21st century.

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Poised at the start of the 21st century, we can see clearly that the previous century was marked by momentous changes in the field of design. Aesthetics entered into everyday life with often staggering results. Our homes and workplaces turned into veritable galleries of style and innovation. From furniture to graphics, it`s all here - the work of artists who have shaped and recreated the modern world with a dizzying variety of materials. From the organic to the geometric, from Art Deco, through to Pop and High-Tech, this book contains all the great names - Harry Bertoia, De Stijl, Dieter Rams, Philippe Starck, Charles and Ray Eames, to name only a very few. This essential book is a comprehensive journey through the shapes and colors, forms and functions of design history in the 20th century. An A-Z of designers and design schools, which builds into a complete picture of contemporary living. Lavishly illustrated, this is design in the fullest sense.

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'I am a deceased writer not in the sense of one who has written and is now deceased, but in the sense of one who has died and is now writing'. So begins the posthumous memoir of Braz Cubas, a wealthy nineteenth-century Brazilian. While the grave may have given Cubas the distance to examine his rather undistinguished life, it has certainly not dampened his sense of humour. Epitaph of a Small Winner is one of the wittiest self-portraits in literary history.

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How do today's brightest and best designers see the future of design? What are the defining elements of form, function, and aesthetics at the turn of the millennium? In response to these burning questions, we've put together the definitive book on cutting-edge product design, furniture, ceramics, glassware, and textiles. Including a cross-section of the world's most influential designers, from superstars to newcomers, and stunning images of their most progressive work, Designing the 21st Century is like no other book of its kind. Making it especially unique are the contributions from all designers featured: each sent us his or her answer to the question, "What is your vision for the future of design?" Crack the book to see how their revolutionary ways of thinking take shape. The experimental concepts and predictions featured here will serve as an important reference for generations to come - when researchers in 2101 want to see what was going on in design a century earlier, this is the book they'll turn to. About the editor: Charlotte and Peter Fiell have written numerous TASCHEN books, including 1000 Chairs, Design of the 20th Century, Industrial Design A-Z, Scandinavian Design, Designing the 21st Century, Graphic Design for the 21st Century, 1000 Lights and Contemporary Graphic Design. They also edited TASCHEN's Decorative Art series and the 12-volume domus 1928-1999. Издание на английском, французском и немецком языках.

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In this tie-in to their popular 'The Skeptics Guide to the Universe' podcast, Steven Novella, along with 'Skeptical Rogues' Bob Novella, Cara Santa Maria, Jay Novella and Evan Bernstein explain the tenets of skeptical thinking and debunk some of the biggest scientific myths, fallacies and conspiracy theories (anti-vaccines, homeopathy, UFO sightings, and many more.) They'll help us try to make sense of what seems like an increasingly crazy world using powerful tools like science and philosophy. The Skeptics' Guide to the Universe is your guide through this maze of modern life. It covers essential critical thinking skills, as well as giving insight into how your brain works and how to avoid common pitfalls in thinking. They discuss the difference between science and pseudoscience, how to recognize common science news tropes, how to discuss conspiracy theories with that crazy colleague of yours, and how to apply all of this to everyday life. As fascinating as it is entertaining, this page turner is your essential guide to seeing through the fake news and media manipulation in our increasingly confusing world.

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The gripping first novel from renowned New Testament scholar Paula Gooder, which brings alive first-century Christianity and the apostle Paul as never before. Sometime around 56 AD, the apostle Paul wrote to the church in Rome. His letter was arguably his theological masterpiece, and has continued to shape Christian faith ever since. He entrusted this letter to Phoebe, the deacon of the church at Cenchreae; in writing to the church that almost surely met in her home, Paul refers to her both as a deacon and as a helper or patron of many. But who was this remarkable woman? In this, her first novel, Biblical scholar and popular author and speaker Paula Gooder tells Phoebe's story - who she was, the life she lived and her first-century faith - and in doing so opens up Paul's theology, giving a sense of the cultural and historical pressures that shaped Paul's thinking, and the faith of the early church.

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Is modernity really failing? Or have we failed to appreciate progress and the ideals that make it possible? If you follow the headlines, the world in the 21st century appears to be sinking into chaos, hatred, and irrationality. Yet Steven Pinker shows that this is an illusion - a symptom of historical amnesia and statistical fallacies. If you follow the trendlines rather than the headlines, you discover that our lives have become longer, healthier, safer, happier, more peaceful, more stimulating and more prosperous - not just in the West, but worldwide. Such progress is no accident: it's the gift of a coherent and inspiring value system that many of us embrace without even realizing it. These are the values of the Enlightenment: of reason, science, humanism and progress. The challenges we face today are formidable, including inequality, climate change, Artificial Intelligence and nuclear weapons. But the way to deal with them is not to sink into despair or try to lurch back to a mythical idyllic past; it's to treat them as problems we can solve, as we have solved other problems in the past. In making the case for an Enlightenment newly recharged for the 21st century, Pinker shows how we can use our faculties of reason and sympathy to solve the problems that inevitably come with being products of evolution in an indifferent universe. We will never have a perfect world, but - defying the chorus of fatalism and reaction - we can continue to make it a better one.

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Is modernity really failing? Or have we failed to appreciate progress and the ideals that make it possible? If you follow the headlines, the world in the 21st century appears to be sinking into chaos, hatred, and irrationality. Yet Steven Pinker shows that this is an illusion - a symptom of historical amnesia and statistical fallacies. If you follow the trendlines rather than the headlines, you discover that our lives have become longer, healthier, safer, happier, more peaceful, more stimulating and more prosperous - not just in the West, but worldwide. Such progress is no accident: it’s the gift of a coherent and inspiring value system that many of us embrace without even realizing it. These are the values of the Enlightenment: of reason, science, humanism and progress. The challenges we face today are formidable, including inequality, climate change, Artificial Intelligence and nuclear weapons. But the way to deal with them is not to sink into despair or try to lurch back to a mythical idyllic past; it’s to treat them as problems we can solve, as we have solved other problems in the past. In making the case for an Enlightenment newly recharged for the 21st century, Pinker shows how we can use our faculties of reason and sympathy to solve the problems that inevitably come with being products of evolution in an indifferent universe. We will never have a perfect world, but - defying the chorus of fatalism and reaction - we can continue to make it a better one.

Модель:

RUR 1231

Is modernity really failing? Or have we failed to appreciate progress and the ideals that make it possible? If you follow the headlines, the world in the 21st century appears to be sinking into chaos, hatred, and irrationality. Yet Steven Pinker shows that this is an illusion - a symptom of historical amnesia and statistical fallacies. If you follow the trendlines rather than the headlines, you discover that our lives have become longer, healthier, safer, happier, more peaceful, more stimulating and more prosperous - not just in the West, but worldwide. Such progress is no accident: it’s the gift of a coherent and inspiring value system that many of us embrace without even realizing it. These are the values of the Enlightenment: of reason, science, humanism and progress. The challenges we face today are formidable, including inequality, climate change, Artificial Intelligence and nuclear weapons. But the way to deal with them is not to sink into despair or try to lurch back to a mythical idyllic past; it’s to treat them as problems we can solve, as we have solved other problems in the past. In making the case for an Enlightenment newly recharged for the 21st century, Pinker shows how we can use our faculties of reason and sympathy to solve the problems that inevitably come with being products of evolution in an indifferent universe. We will never have a perfect world, but - defying the chorus of fatalism and reaction - we can continue to make it a better one.

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Your go-to guide to a better life, starting with the way you think Join 6 million readers around the world who have capitalised on the power of now First published in 1959, David J Schwartz's classic teachings are as powerful today as they were then. Practical, empowering and hugely engaging, this book shows that the key to success is the way you think. Not only will this timeless classic inspire you, it will give you the tools to change your life for the better – starting right now. Schwartz’s step-by-step approach will show you how to: - Defeat disbelief and the negative power it creates - Make your mind produce positive thoughts - Plan a concrete success-building programme - Do more and do it better by turning on your creative power - Capitalise on the power of NOW Updated for the 21st century, The Magic of Thinking Big will guide you to high achievement in every area of your life.

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The home of trusted English learner's dictionaries for everyday language learning. Collins Easy Learning Writing is an easy-to-use guide on how to write good, clear and effective English. With simple explanations of everything from the basics of sentence and paragraph structure, to writing CVs, letters and essays, this book is a valuable guide for anyone who wants to improve their writing. Collins Easy Learning Writing is the helpful guide to good written style. Covering areas such as sentence structure, punctuation and page layout, all users of English will appreciate the clear advice provided in this book. Each point is described in a user-friendly format, with corpus examples that show how English is really used today.